Best Practices for Producing Video Content for Your Company

Video content is extremely important in today’s recruiting world. It gets much more engagement on social media, and it’s an effective way to showcase your company’s value to the target audience. Let’s take a look at five of the best practices to follow when producing video content.

Make it Visually Appealing

No one enjoys watching a video full of people talking, or of text splashed on a screen. It’s important that you make your video visually appealing — after all, that’s the whole point of the medium! Try to include shots of the things that people are discussing, or some kind of action happening.

Showcase Your Company’s Culture

One of the best things about video is that it’s a great way to showcase your company’s culture. Show your employees talking and laughing with one another, volunteering in the community, or playing with the office dog. You can even have people in the video discuss the culture at your company outright. It’s much more believable to see someone praising your company culture, rather than reading about it in a bulleted list.

Don’t Skimp on Production

Remember: a video that’s made cheaply will very likely look cheap. Don’t skimp on the production value with your video, because job candidates will be able to tell. Invest as much as possible in your company video to get the best look and feel that you can. High-quality videos will attract the best candidates — there’s just no way around it.

Be Clear About What You Do

Far too many videos skip over one of the most important points of all: what your company does. You can’t assume that the people watching your video already know what line of work your company is in. This is especially true since once your video gets shared on social media, it might be reaching people who weren’t necessarily looking for it in the first place. Be clear about it upfront so everyone is on the same page.

Make it Concise

Generally speaking, you’ll want to keep your video under three minutes in length. And don’t try to paint with too broad of a brush — focus your video on a specific topic so that viewers don’t get overwhelmed.

Would You Like More Tips on Utilizing Video in Your Hiring Process?

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