News And Advice

Insights, tips and news for job seekers and employers.

Use Your Online Brand to Attract Top Talent

When your company wants to attract top talent, you should make full and effective use of the internet. This means not only taking the opportunity to connect with workers on professional networks like LinkedIn, but also building up a solid reputation online so industry professionals will get to know your company.

Building a great online brand not only helps you to attract employees, it can also make your company look more desirable to potential customers and clients as well. It’s worth investing the effort to take a few simple steps to ensure your organization has a great online profile. Some of the steps you should consider include:

  • Creating, and updating, social media profiles for your business. Your company should have a LinkedIn page, a company Facebook page and profiles on other popular social networks. You should make sure profiles are filled out completely, you share relevant information regularly with followers, you join industry groups and you build strong connections with a diverse group.
  • Encouraging employees to share their experiences. Make sure you create a positive corporate culture so staff members like working for your organization. You can also encourage staff members to post on industry sites and career boards about the positive experiences they have.  By treating your employees right and earning their loyalty, they will want to share how good their jobs are.
  • Showcasing your company culture. Decide what you want your brand to stand for and make sure all online communications, from websites to blogs to social media posts, are centered around developing and enforcing your company’s desired identity.

When you can build a strong online presence, and establish your company as a good employer that is up-to-date on industry trends, you will be far more likely to attract the most talented professionals in your area.

You can also work with staffing professionals to find skilled candidates who would be valuable members of your team. High Profile helps companies with their hiring in Dallas, Fort Worth and surrounding areas, so give us a call at 972-991-7900 or contact us online to find out how we can help you hire employees who will be assets and help develop a positive reputation for your organization.