News And Advice

Insights, tips and news for job seekers and employers.

LinkedIn for Employers: Should You Have a Presence?

More than one third of all new marriages start with an online introduction. If social media is a valid place to meet your mate, you can bet it’s also an ideal spot to meet your next big client.

Establishing a professional social media presence is a lucrative way to expand your network of possibilities. You can connect with customers, build your brand image and solidify your reputation all with one platform – LinkedIn. With more than 300 million users on board, the potential for expanding your network is limitless.

However, that doesn’t mean you should just rush in and create a LinkedIn page all pell-mell. You’ll need to put thought and strategy into deciding what you want to accomplish by having a presence on LinkedIn. Once you’ve decided that, you can’t just make the page and walk away. These sites require work; they need maintenance and engagement. How do you know if your company will benefit from joining LinkedIn? If you can answer “yes” to the following questions, then a LinkedIn page just may be your big ticket to better profits.

Do you need to generate new leads?

If your sales have slumped or it has been ages since a new client has come on board, it might be time to boost your online presence. A LinkedIn page connects you to other professionals, both as individuals and as groups. This network has a ripple effect, blasting your company out to a wider, yet still targeted, audience than ever before.

Can you be active and consistent?

An empty, outdated LinkedIn page is honestly worse than no page at all. If a potential client checks your business out on the site and sees you haven’t updated since 2002, they may be inclined to think that you aren’t around, even in the non-virtual world. Consistent messaging on LinkedIn will help solidify your company’s identity, creating a strong brand both online and out in the real world.

Do you want to position your company as an industry leader?

You’ve been in the game a while and are an expert at what you do. You know this, but how many others do? A LinkedIn page is a place to share industry advice, expert opinions, business tips and proven techniques. This insight shows potential customers that you are an authority in your field. This establishes trust and rapport right off the bat, before they even contact you directly.

Would you benefit from an additional arena to showcase your services?

You can post videos, images, white papers and blogs all right on your LinkedIn page. You can reach millions just by simply posting a video showing how you satisfy your customers’ needs. Maybe you are a start-up and don’t have the budget for a flashy commercial or polished ad campaign. Perhaps you’re a large corporation looking to engage your audience in a conversation. LinkedIn could be the just the place you need to make these deeper connections.

Last year alone, High Profile Staffing helped hundreds of companies boost their profits by coming into the 21st century. Our innovative staffing solutions will situate your company as an industry leader, as the one to watch. Our contract employees and direct hires have the skills you need to advance in the modern world of business. Contact us today!