News And Advice

Insights, tips and news for job seekers and employers.

Standing Out from the Competition Through Social Media

There’s a lot of talent out there. That’s why it’s so important for you to make yourself stand out. Otherwise, you don’t stand a chance of getting the positions you really want! One way to stand out from the competition is to use social media to your advantage. Let’s explore four ways to leverage the power of social media to set yourself apart from the crowd.

Send the Right Message

First of all, make sure your social media presence is sending the right message. You don’t want your photos or content to be potentially off-putting to employers; make sure there’s nothing negative or inappropriate on your social channels. Your social media presence doesn’t have to be strictly professional at all times, but make sure you come across as likable and competent.

Cover Your Bases

When it comes to social media, you never know which platform might be the one that gets you noticed. It’s sensible to cover all of your bases and have an account with all of the major social media outlets. LinkedIn, of course, is the professional social media platform — having one is essential. But you’ll also want to brush up your Facebook, Twitter, and Instagram. Particularly social-savvy employers will want to see that you can maintain a following and curate content across multiple platforms.

Link To Your Professional Platforms

Within your social media profiles, you can link to your other professional content online — your website, a blog that you run, or even to projects that you’ve worked on that live online. This is a great way for employers to not only get to know you personally through your social platforms but to also have quick access to your work. That lets them get a thorough picture of you, the candidate, through a few simple clicks!

Use the Power of Video

Don’t forget that you can do more than post photos and texts on your social platforms. Video is a very powerful tool online, and it’s a great way to showcase yourself in a unique manner to potential employers. You can make a short video introducing yourself, or showcasing a few of your projects. Embed this video into your social platforms, and you have a real leg up on the competition.

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