News And Advice

Insights, tips and news for job seekers and employers.

4 Ways to Incorporate Video into Your Hiring Process

Is your company including video in the hiring process? If your hiring situation could use a little boost, harnessing the power of video is a great way to give it one. There are many ways to incorporate video into your hiring process — let’s take a look at four examples that can help you get inspired.

Hold Video Interviews

Thanks to the power of video, your candidate pool isn’t limited to the people who can physically make it into your office for the interview. Talent spread across the entire region, even the entire country, can interview with your company thanks to the power of tools like Skype and Google Hangouts. Video interviews are also a good way to get a feel of the initial round of candidates — rather than having every single candidate come in for a one-on-one, you can hold video interviews for the first round before narrowing the candidates down for in-person interviews.

Use Videos to Showcase Your Company

When interested job candidates research your company, they’ll probably visit your website to learn more about you. Rather than having those potential candidates read a bunch of text on a screen, why not show them what it’s like to work for you? A video is perfect for doing just that. Showcase your company culture, give a tour of your facility, or have current employees describe their working life with your company. That’s a powerful recruitment strategy!

Use Videos in Your Job Postings

Why not embed those videos showcasing your company into your job postings? That way, potential candidates get a firsthand look at your company culture right off the bat. If they feel that they could fit in, they’ll continue their application process thanks to the powerful pull of that video. You can also make new videos for job postings, outlining the expectations of the position and other details.

Share Videos on Social Media

Remember that videos tend to get far more traction on social media channels than pictures alone. Since so much recruiting is now done through social media, placing videos there is a tried-and-true way to get even more engagement with candidates. Plus, candidates might even share your videos with peers, further extending your company’s reach.

Simply put, video is an indispensable tool in today’s arsenal for almost any business, yours included. Incorporate it into your hiring process in even one or two ways, and you’ll see candidate engagement improve. For help getting started, contact High Profile at 972-991-7900 or visit us online.