An estimated 47 million employees quit their jobs in 2021 as part of the Great Resignation. As a result, your company may be among the organizations looking for quality candidates to join your teams.
According to the 2022 Workforce Report by the talent cloud company iCIMS, 92% of C-suite leaders say their organizations will not meet business goals without the right talent. This is why employee attraction and retention are more important now than ever.
As an HR professional, you can increase the impact your organization has on job seekers. The following tips can help.
Follow these guidelines to help your company stand out from the competition and attract more job applicants.
Provide Attractive Benefits
Although most candidates look for an increased salary when deciding which roles to apply for, the work culture, benefits, and perks also are important. A diverse and inclusive work culture, access to mental health resources, a flexible work schedule, and work-life balance are highly in-demand. Make sure you offer all of this to entice candidates to apply with your company.
Elevate Your Candidate Experience
Find ways to elevate your candidate experience throughout your hiring process. This includes how you showcase your organization and encourage candidates to want to work for your company.
Make sure you create engaging candidate experiences and measure candidate satisfaction throughout every step of your hiring process. This starts with understanding your current employer brand and how your employees feel about working for your organization.
Take an objective look at your employer’s value proposition (EVP) to determine how you can more authentically present it. This may involve sharing videos of your employees talking about workplace culture or what a typical day at the office is like. Employee testimonials are significantly more likely to be believed than employer testimonials.
Examine all of your candidate touchpoints throughout your recruiting workflow. Consider your text messaging, automated updates, and videos about your culture embedded into emails. Make sure each touchpoint is creating a wow moment.
Emphasize Your Commitments to Diversity, Equity, and Inclusion
Showcase the action you are taking to improve diversity, equity, and inclusion in your organization. This includes the steps you are taking to increase your workforce diversity, replace inequitable processes, and address bias.
You may want to begin by analyzing your diversity, equity, and inclusion analytics to understand where you want to start focusing your efforts. For instance, if you have a gap in female applicants for tech positions, you may want to use more inclusive language in your job postings or add videos to your career site of women in tech roles at your company. Also, review your recruitment process to ensure that equitable actions are being taken.
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