News And Advice

Insights, tips and news for job seekers and employers.

How Does Your Company’s Reputation Impact Hiring?

You want to hire the best people. Well guess what? The strongest candidates have their choice of employers, so you better make sure that there is nothing – like your company’s reputation – that will prevent a top candidate from accepting your offer.

Here are some reputation concerns candidates commonly share:

  • High turnover
  • Lack of innovation
  • Limited flexibility
  • Poor leadership
  • No potential for advancement

How Can You Address These Concerns?

If there is any truth to these rumors, you must address them if you want to attract the best people.  But if the problem is just bad or outdated messaging, here are some strategies to resolve it.

Update Your Website

Create or update a “Working for Company Z” page. Include testimonials from current employees and plenty of pictures of your people and projects. Share any perks or benefits that will attract candidates. Photos of community or teambuilding activities are another great way to give candidates a taste of your culture.

Beef Up Your Social Media Presence

Be active on Facebook, Twitter and LinkedIn. Encourage candidates to interact with you on any, or all three. Share events, projects, new product developments and job postings so that candidates get a sense of who you are as a company.

Investigate Reputation Management

If you find that there are a lot of negative reviews of your company online, it may be time to consider hiring a reputation management company that can investigate, defuse or dispel any negativity that is out there.

Choose Your Interviewers Carefully

The interview is your first impression; don’t send out someone who will turn top candidates off. If someone is in a bad mood, doesn’t understand the position or prides himself on his “gotcha” questions, choose someone else. It’s a first date, not an interrogation.

These steps can help you to become the company of choice for candidates who want to work for the best. If you need help identifying and attracting top candidates, contact one of the experienced recruiters at High Profile today.